UX Case Study

Project Background

The geographical area of interest is Thailand. During conversations with local farmers, they shared their struggles with me. They expressed a strong desire to modernize their operations and connect with a broader customer base. Many of these farmers are limited to local markets and traditional methods of selling their produce, which restricts their reach and profitability. Inspired by their stories and recognizing the growing demand for farm-to-table experiences, I decided to create a digital platform to bridge the gap between farmers and modern consumers.